GoDesign Technologies

Dash & Pinch

A bespoke culinary blog for a founder turning elevated comfort food into a brand.

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Food and beverage, culinary blog · 2024

Dash & Pinch project work

The result

A bespoke, performance optimised recipe platform and brand identity that gave a first time founder a polished home for her work.

  • Recipe system

    Custom recipe management implementation

  • Brand

    Identity, colours and fonts from scratch

  • Bespoke

    Platform built around the founder's craft

  • Fast

    Performance optimised delivery

What we did

Megan Karnish moved from a career in HR to launch Dash & Pinch, a culinary blog of elevated comfort classics and childhood favourites.

We built her a bespoke platform rather than another recipe template: a custom recipe management system, a brand identity with its own colours and typefaces, and a performance optimised build that lets the food do the talking.

Want a result like Dash & Pinch's?

Thirty minutes, a straight answer, and a fixed number. If we are not the right fit we will say so on the call.

+971 58 903 1983 · scale@godesign.ae