Frankfurter Kaffeerösterei
A specialty coffee roaster given a digital presence with the same care as the roast.
Food and beverage · 2023
The result
A WooCommerce store where origin and roast profile are structured product data rather than marketing copy, so the craft shows on every listing, page and search result.
Structured
Origin and roast profile as product fields, not prose
WooCommerce
Store rebuilt on a platform the team can run themselves
Provenance
Category sells on craft, so the build leads with it
Clean checkout
No third-party scripts competing with the imagery
What we did
Frankfurter Kaffeerösterei roasts in traditional drums, which is the entire reason its customers pay what they pay. On a stock ecommerce template that fact becomes a line of body text under a price, and the brand competes on price it cannot win.
We rebuilt the store around provenance. Every product carries its origin, its roast profile and its drum-roast notes as structured fields rather than paragraphs, so the detail renders consistently on a listing, on a product page and in search results.
The commerce layer underneath is ordinary on purpose: WooCommerce, a clean checkout and no third-party scripts fighting the product photography for load time.
Ready to start?
Want a result like Frankfurter Kaffeerösterei's?
Thirty minutes, a straight answer, and a fixed number. If we are not the right fit we will say so on the call.
+971 58 903 1983 · scale@godesign.ae