Raena Beauty
Reimagining an Asian beauty brand into a powerhouse tailored for Middle Eastern audiences.
Beauty and ecommerce · 2024
The result
Launched with 4,000+ product sign ups and 100+ influencers engaged, successfully landing the brand with a Gen Z audience.
4,000+
Product sign ups at launch
100+
Influencers engaged
Gen Z
Primary audience successfully engaged
Full
Brand to market in a single engagement
What we did
Raena Beauty's founder gave us a bold brief: take an Asian beauty brand and rebuild it for the Middle East. We took the whole thing from the ground up.
New identity, a new store, social profiles that actually resonate regionally, and then the marketing operations behind it: influencer partnerships to carry the brand ethos and media buying aimed squarely at Gen Z.
End to end capability from brand strategy through digital execution meant Raena could launch in the Middle East with a single partner rather than coordinating several agencies.
Want a result like Raena Beauty's?
Thirty minutes, a straight answer, and a fixed number. If we are not the right fit we will say so on the call.
+971 58 903 1983 · scale@godesign.ae